The team behind QR Safety Go

James Cumming is the founder and CEO of Simple Safety Advice Ltd, a UK-based consultancy specialising in pragmatic, legally grounded health and safety solutions. With over 25 years of experience in construction safety and senior management, James has built a reputation for delivering clear, actionable guidance across a diverse client base, from small trades to multi-million-pound enterprises.

Established in 2009, Simple Safety Advice operates as a "critical friend" to businesses, helping them navigate complex safety regulations through services such as audits, risk assessments, CDM advisory, ISO accreditation support, and tailored training programs.

James's leadership was nationally recognised in 2022 when he received the British Safety Council’s CEO of the Year Award. This honour highlighted his proactive support during the COVID-19 pandemic, including providing clients with access to testing kits, remote audits, and mental health check-ins to ensure business continuity and workforce wellbeing.

Beyond compliance, James is committed to fostering a culture of safety that is both cost-effective and deeply integrated into daily operations. His approach emphasises that good safety systems not only protect people but also enhance business performance.

Frazer is the technical lead behind QR Safety Go, developing and building the system end to end and leading the delivery, implementation and ongoing success of QR Safety Go for clients across construction, property, logistics and other high-risk industries.

He designs and builds the platform's forms, dashboards, reports and add-ons, turning what he hears on site into tools that make day to day compliance simpler. He also provides technical support to clients, helping managers, site teams and operatives get the most out of the system and picking up anything that needs fixing.

Frazer drives ongoing improvements to QR Safety Go, releasing new features, refining existing ones and acting on feedback from the sites that use it every day. From initial consultation and onboarding through to long term support and optimisation, he works closely with clients to ensure their QR Safety Go platform is tailored to their operational needs and delivering real value to their business.

With a background spanning operations, business development, marketing and creative communications, Frazer brings a practical and innovative approach to every project. His focus is on making health & safety management straightforward, engaging and fully integrated into daily operations, helping businesses move away from paperwork-heavy systems and towards smarter, more efficient digital compliance solutions.

Kevin Neill is a Health and Safety Consultant with QR Safety Go working in partnership with James and his team to support construction safety across a wide range of projects in the UK. With experience spanning multiple industries and high-profile blue-chip developments, Kevin brings a no-nonsense, law-first approach to health and safety.

He is known for calling out poor practices and misinformation both on-site and in virtual settings and for coaching clients and colleagues to meet consistent, legally compliant standards. Kevin believes that while regulations stay constant, it’s the clarity and confidence in their application that drives safer, more accountable workplaces.